PRICING & COSTS ESTIMATIVE
WHAT IS IT?
Utilização de métodos estatísticos e econométricos para identificar os fatores que influenciam a performance de uma marca e/ou mercado, isolando e estimando os impactos e, assim, possibilitando a construção de um diagnóstico amplo que gera elementos importantes para a tomada de decisões.
WHEN IS IT INDICATED?
- Price projection tools can be utilized to simulate the impacts of pricing policy decisions on customer revenue, or on the evolution of sales volumes and market share. Cost index forecast are typically used by supply and planning departments for budget definition and negotiations with suppliers.
APPLIED EXAMPLES
- Assessment of cement price increases’ impacts on the total product demand and on the client's market share evolution in Brazil and in geographically determined regions.
- Pricing structure evaluation for telephone cables, including the development of assumptions and projections to define the input acquisition strategy.
